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Selling Your Home

You're ready to sell your property. And, while you're looking forward to seeing the word "SOLD" posted from the curb, you know there's a lot to consider along the way.
One of your first decisions is to select a real estate company and real estate agent who'll join you in the process.

Exceeding Your Expectations

You deserve much more than a sign in the yard, fliers in a box and an occasional viewing. You deserve an agent who will be at your side from beginning to end, ensuring that your property sells smoothly and you get the most money possible from the sale. You deserve a Keller Williams agent to:

Pricing

Price your home strategically so you're competitive with the current market and price trends.

Staging

Recommend staging strategies for your home to cast a positive light on the features most important to buyers.

SEO

Optimize your home's Internet presence, including plenty of photographs and a description of your property.

Availability

Market your property's availability via email, direct mail and viewings to find prospective buyers.

Marketing

Provide you with weekly updates detailing marketing efforts and progress.

Agent

Walk you through each step of the selling process, from listing to close.

Ensuring the Best Exposure

The local real estate market expertise of our KW Professionals team means we're able to interpret all data that dictates the optimum pricing strategy, so your property will be priced to sell. Every market is unique so our marketing plans and staging strategies effectively target and attract your potential buyers. We dig deep to learn the unique selling points of your property and neighborhood. It's a formula for success. And, of course, we'll take the time to listen, understand your challenges and goals, and answer any questions you may have along the way.

Being a Step Ahead

We understand how important it is to be "in the know" when you're selling your property. And, sometimes that means taking things into your own hands. That's why we're happy to provide you with the tools you'll need to search for an agent and set a plan, making sure you have the right people and process in place to sell your home fast at the right price.


7 STEPS TO SELLING

1
Reason for Selling

It is often more emotional to sell a home than to buy a home, and the reason for selling your home may be a determining factor in the urgency of the sale. The urgency may also have an effect on the price of the property. It is important to take the following factors that can influence the sale of your home into consideration:

  • Reason for selling
  • Price
  • Location
  • Condition of property
  • Size
  • Design / style
  • Accessibility
2
The Cost of Selling

It is very important to first calculate the expenses that may be incurred while selling your home. This knowledge is absolutely necessary because it helps you to determine a good price for the house, as well as the potential profit that you can realize. The cost of selling your home may include things like commission to be paid to the agent, taxes, advertising costs or specific reports, such as a property inspection.

3
Price

The most important factor when putting your home on the market to sell is setting the right price. The price at which your property is marketed can make or break the deal. Over-pricing of the property may result in:

  • A smaller buyers' pool
  • A prolonged stay on the market that will result in lower offers being submitted

Under-pricing of the property may result in:

  • You losing money on your investment
  • A buyer offering an even lower amount due to a negative perception of the property or area
4
Location

Although you cannot do anything about the location of your property, it plays a very important part in the marketability of your home. So, it is important to take the following into consideration:

  • Is your property priced in relation to other offers in your area?
  • What type of neighborhood is your property located in - well-established, up-and-coming, transitional?
  • Is your property located in an urban or rural area?
5
Condition of
Your Property

The condition of your property is always a factor in how quickly your home sells. It's a fact: acquiring the highest market value and elevating your home above the others in the same price range often comes down to first impressions. Here are some inexpensive ways to maximize your home's curb appeal:

  • Keep the grass cut and yard clutter to a minimum.
  • Apply fresh paint to any wooden fences and your front door.
  • Clean windows inside and out.
  • Wash or paint your home's exterior.
  • Ensure gutters and other exterior fashions are firmly attached.
6
Staging

Did you know well-placed furniture can open up rooms and make them seem larger than they are? Or, that opening drapes and blinds and turning on lights make a room seem bright and cheery? It's true, which is why staging your home to look its absolute best is an important factor in the selling process. Here are some inexpensive ways to highlight your home's best features:

  • Clean or paint walls and ceilings.
  • Clean all flooring and fixtures - lights, fans.
  • Repair all plumbing leaks.
  • Remove excessive wall hangings, furniture and extra personal goods.
  • Turn on all lights and open the drapes during the daytime.
  • Play quiet background music and infuse your home with a comforting scent.
  • Vacate the property when and if it's being shown to prospective buyers.
7
Accessibility

Accessibility is a major issue in many parts of the world. Again you cannot do anything about your home's accessibility to specific things, but it does play a role in the price of your property. Your agent will work with you to highlight the places of interest that are most accessible to your home. Here are a few important areas to think about:

  • Public transportation
  • Main roads
  • Shopping centers
  • Schools and other educational institutions
  • Outdoor areas - public pools, parks, playgrounds
  • Entertainment

Why Sell with KW?

Your needs always come first. At Keller Williams, we provide the service we agree to, in the ways that work for you, whether once a week, once a day, by phone, email or text message. That's how we'll do it. You'll always be kept in the loop.

When You Work With Us, You Get:

  • An experienced real estate agent with an expertise in the selling process from listing to close
  • Marketing savvy and tools to get your home top-tier exposure
  • An allied partner looking out for you and your home throughout the selling process
  • Expertise in listing, pricing, staging and selling your home to the right buyer quickly

We Commit to Helping You Sell Your Home By:

  • Smoothing the way for your listing and sale with guaranteed satisfaction
  • Providing knowledgeable pricing and staging to make sure your home puts its best foot forward
  • Using our unique marketing systems to maximize your property's exposure
  • Guaranteeing satisfaction - our relationship is dependent on meeting and exceeding your needs
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